Background

The Halo Process uses a research-based methodology to allow organisations to identify and then measure the benefits or outcomes they deliver to their customers and/or their staff. 

Halo can be used on a tactical basis to help you understand more about a specific group of people (customers or staff), or about an individual service contract or product. Alternatively, it can be deployed strategically across a whole organisation or with a complete customer base.

Measuring and focusing on benefits helps to make an organisation better - many research techniques simply measure transactions or the things people do, which tend to only make an organisation busier.

Research has shown that organisations are driven by the direction of their measures.  Using tailored customer research and advanced interviewing techniques with staff, we help people develop bespoke measures for their business or organisation.

Based upon the latest leading edge marketing techniques and proven research methodology, the Halo Process will deliver the following benefits:

  • Identify real life values and how aligned these are across the organisation
  • Indicate the degree to which staff and/or customers are engaged with the organisation
  • Increase the motivation of the people you work with and the commitment from the people who buy from you
  • Help to invent the future the organisation wants
  • Enable an organisation to become a better business

The Halo Process usually includes a series of qualitative 'assessments' in an organisation and/or the use of our web enabled research tool Halo Online

  • "The tool has provided my company with a unique insight in to how we are viewed"

    Major outsource provider

  • "I couldn't believe the accuracy of results and the amazing insight I got"

    Global airline services business

  • "The 'External' survey should be absolute gold dust to a company"

  • "Halo should be a fundamental part of every company's toolkit"

  • "All results were presented in a very clear and unambiguous way"

  • "The Halo Works team have been fantastic to work with"

  • "The survey challenged my perceptions as to whether we were using the right measures to tell us whether we are doing a good job or not."

    Global consulting business

  • "I am and will continue to, recommending the survey to all my clients and I happily commend it to you, the reader."

    Global customer management and strategic consultancy

  • "The process has made the team stronger as each person can give their opinions anonymously."

  • "We now have a series of action points that we can measure the effectiveness of."

  • "The people at Halo were supportive and tremendously helpful."

  • "Halo is now part of our annual review."

  • "I cannot believe after twenty months, countless issues, consultants, workshops and brainstorms that we have finally solved this problem. Now thanks to the Halo Process we have made huge progress in just four weeks "

    Rydon Group CEO

  • “The Halo Works team hit every deadline, however tight, and the end results and workshop was great fun and we are still using the insights one year on.”

  • “The work The Halo Works did for us was so much better than anything else we have done in the past.”

    Construction Business

  • “If you want an excellent research agency, choose The Halo Works as they are the best there is.”

  • “The Halo Works are the only research company I recommend because they are consistently excellent.”

  • “I have always found The Halo Works to be very enthusiastic and innovative. I would not hesitate in using them again when needed.”

  • “I find them very professional with a good understanding of their and our business.”

    Airline handling business

  • “They are totally reliable and with real integrity. This alongside their excellent techniques makes them very good to have your team.”

  • “They are such a strong part of our team I sometimes forget they don't work for us.”

  • "Research and consultation is used throughout the authority to deliver an excellent service. The Halo Works have helped to make this happen, especially with the professional management of our Citizens' Panel"

    Chichester District Council

  • "We have worked closely with The Halo Works for a number of years and we have found them to be very supportive and professional in their advice and in the many consultation exercises they have helped us with".

    Strategy & Communications Manager- Rushmoor Borough Council

  • "The Halo Works have developed a good relationship with our staff and Councillors and have a sound understanding of the Council, the area and of local issues. These have proved helpful in their analysis, presentation and intepretation of our survey results".

    Rushmoor Borough Council

  • "The journey that we took with The Halo Works taught us a lot about ourselves and enabled us to understand what our customers really need from us"

    Rydon Group - Director of Strategy, Marketing and Communications

Downloads